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If you're looking for high-quality and affordable south korean dresses - you'll find the best south korean dresses at great prices on Joom - from 3 to 18 USD. A wide range of available colours in our catalogue: Gold, Grey, Blue, Black, Red, Yellow, Beige, Green, Pink, Coffee, White, Multicolor, Orange, Purple. Only high-quality materials: Metal, Synthetic, Cotton, Plastic, Fabric, Knitted, Resin, Wool; and popular brands: Celmia, Mediheal, Pyunkang Yul, W.DRESSROOM, WTEMPO, YUBAOBEI.
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K-fashion is getting popular and loved by customers all over the world likewise Korean cosmetics. With high quality and affordable price points, it’s attractive enough. Not only do we provide the latest Korean fashion trends monthly but also list up the hottest Korean style outfits. They are all from Dongdaemun market (DDP) where is the most famous fashion town in South Korea and faster than any other fashion marketplace in the world. For today, let me guide you to the best lovely dresses.
Korean Clothes – The Collection of Lovely Dresses
Lavender Mid Length Dress
- Catalog No.: isswdr0821020
- Color: Lavender, White, Sky
- Material: 100% Cotton
- Size: Total Length: 109cm, Bust: 43cm, Shoulder Width: 36cm, Sleeve Length: 31cm
Elegant Long Dress
- Catalog No.: isswdr0821075
- Color: Beige, Black
- Material: 100% Cotton
- Size detail: Total Length: 121cm, Bust: 42cm, Shoulder Width: 33cm, Sleeve Length: 28cm
Indipink Flare Dress
- Catalog No.: isswdr0821205
- Color: Pink, Ivory, Navy
- Material: 100% Polyester
- Size detail: Total Length: 106cm, Bust: 42cm, Shoulder Width: 37cm, Sleeve Length: 25cm
Romantic Flare Skirt
- Catalog No.: isswsk0821222
- Color: White, Ivory, Black
- Material: 100% Polyester
- Size detail: Total Length: 84cm, Waist: 28 Hips: 68cm
Lovely Flower Dress
- Catalog No.: isswdr0821001
- Color: Pink, Yellow, Green
- Material: 100% Polyester
- Size detail: Total Length: 119cm, Bust: 34cm, Shoulder Width: 37cm, Sleeve Length: 28cm
Charming Puff-point Dress
- Catalog No.: isswdr0821335
- Color: Pink, Black
- Material: 100% Polyester
- Size detail: Total Length: 106cm, Bust: 42cm, Shoulder Width: 37cm, Sleeve Length: 26cm
Long Drape Dress
- Catalog No.: isswdr0821023
- Color: Pink, White, Beige, Blue
- Material: 100% Polyester
- Size detail: Total Length: 121cm, Bust: 35cm, Shoulder Width: 33cm, Sleeve Length: 35cm
Square-necklines Long Dress
- Catalog No.: isswdr0821090
- Color: Ivory, Khaki
- Material: 45% Cotton, 55% Linen
- Size detail: Total Length: 131cm, Bust: 47cm, Shoulder Width: 37cm, Sleeve Length: 30cm
Lightweight Flair Long Dress
- Catalog No.: isswdr0821725
- Color: Green, Yellow, Gray
- Material: 100% Polyester
- Size detail: Total Length: 125cm, Bust: 42cm, Shoulder Width: 34cm, Sleeve Length: 54cm
Korean Fashion Trends for Women in August 2021
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Hanbok: an Introduction to South Korea’s National Dress
Vibrant colours often characterise Korea’s traditional dress, the hanbok | © Tawatchai Prakobkit / Alamy Stock Photo
The hanbok (traditional Korean clothing) has a history as colourful as each garment. It was worn daily up until about a century ago; however, it remains an important part of Korean culture, with people wearing it on special occasions and holidays. We take a closer look.
The Korean hanbok, which has roots in present-day northern Korea, northeast China and part of Mongolia, was designed to facilitate ease of movement. The fundamental structure of the traditional Korean dress, specifically the jeogori (jacket), baji (trousers) and chima (skirt), was established during the Three Kingdoms of Korea (57BCE to 668CE), and the design features have remained relatively unchanged to this day.
The ‘hanbok’ dates back more than 2,000 years | © Tawatchai Prakobkit / Alamy Stock Photo
Hanbok can be classified into everyday, ceremonial and special dress, and then further categorised by gender, age and season. Regardless of the differences in these classifications, the basic aesthetic framework of all hanbok is centred around the Korean fondness for the natural, the desire for supernatural protection and blessings and the Confucian dress code, which emphasises propriety and primary colours.
Noble women traditionally used the ‘sseugae-chima’ headdress to hide their faces when going out | © Shin Yun-bok
The general design of hanbok aims to create a delicate flow of lines and angles. Similar to the soft, sloping eaves of hanok(traditional Korean houses), the balance of the curved baerae (the bottom line of the jacket sleeves) with the sharp angles of the dongjeong (the creased white lining of the jacket collar) illustrates the softness and elegance of traditional Korean aesthetics.
Another prominent attribute of hanbok is vivid colours. Traditional hanbok had vibrant hues that corresponded with the five elements of the yin-and-yang theory: white (metal), red (fire), blue (wood), black (water) and yellow (earth).
Colours also symbolised social position and marital status. Bright colours, for example, were generally worn by children, and muted hues by middle-aged men and women. Unmarried women often wore yellow jeogori and red chima, while matrons wore green and red. However, women with sons donned navy. The upper classes wore a variety of colours. Contrastingly, the working class were required to wear white but dressed in shades of pale pink, light green, grey and charcoal on special occasions.
A person’s social position could also be identified by the material of his or her hanbok. The upper classes wore closely woven ramie (plant-based) cloth or other high-grade lightweight materials during warmer months. They dressed in plain and patterned silks throughout the remainder of the year. Those in the working class were restricted to cotton.
Traditionally, you could tell a person’s social position and marital status by the colour and material of his or her ‘hanbok’ | © Prasit Rodphan / Alamy Stock Photo
Patterns were embroidered on the traditional Korean dress to represent the wishes of the wearer. For example, peonies on a wedding dress signified a wish for honour and wealth. On the other hand, lotus flowers symbolised the hope for nobility, while bats and pomegranates illustrated a desire for children. Dragons, phoenixes, cranes and tigers were reserved for the hanbok of royalty and high-ranking officials.
In the late 19th century, Western suits and dresses became more popular, with the West continuing to influence South Korea’s formal and casual wear today. However, on special occasions such as weddings, Lunar New Year, ancestral rites and dol (a child’s first birthday), people still wear their hanbok.
Korea’s traditional dress has undergone various changes throughout its more than 2,000-year history, and it continues to evolve today. Speciality designers have made classic motifs wearable with designs that render traditional patterns and structures in simple cotton, linen, leather and lace. These modern reinterpretations of the hanbok have made a splash in the fashion world across the globe, from the Champs-Élysées to the catwalks of New York Fashion Week.
However, while it may continue to change, hanbok retains a glorious cultural heritage, which is not only valuable for its historical value and the preservation of Korean traditional clothes but also its uniquely Korean artistic significance.
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Traditional Korean clothing
The hanbok (in South Korea) or Chosŏn-ot (in North Korea) is the traditional Korean clothes. The term "hanbok" literally means "Korean clothing".
The hanbok can be traced back to the Three Kingdoms of Korea period (1st century BC–7th century AD), with roots in the peoples of what is now northern Korea and Manchuria. Early forms of hanbok can be seen in the art of Goguryeo tomb murals in the same period, with the earliest mural paintings dating to the 5th century. From this time, the basic structure of the hanbok consisted of the jeogori jacket, baji pants, chima skirt, and the po coat. The basic structure of hanbok was designed to facilitate ease of movement and integrated many motifs of shamanistic nature. These basic structural features of the hanbok remains relatively unchanged to this day. However, present days hanbok which is worn nowadays is patterned after the hanbok worn in the Joseon dynasty.
The clothing of Korea's rulers and aristocrats was influenced by both foreign and indigenous styles, including significant influences from various Chinese dynasties, resulting in some styles of clothing, such as the simui from Song dynasty,gwanbok worn by male officials were generally adopted from and/or influenced by the court clothing system of the Tang,Song, and Ming dynasties, and Court clothing of women in the court and women of royalty were adapted from the clothing style of Tang and Ming dynasties, the cheolik from the Mongol clothing and bestowed from the Ming court, and the magoja from Manchu clothing. The cultural exchange was also bilateral and Goryeo hanbok had cultural influence on some clothing of Yuan dynasty worn by the upper class (i.e. the clothing worn by Mongol royal women's clothing and in the Yuan imperial court). Commoners were less influenced by these foreign fashion trends, and mainly wore a style of indigenous clothing distinct from that of the upper classes. However, the closure of the jeogori to the right is an imitation of the Han Chinese jackets.
Koreans wear the hanbok for formal or semi-formal occasions and events such as festivals, celebrations, and ceremonies. In 1996, the South Korean Ministry of Culture, Sports and Tourism established "Hanbok Day" to encourage South Korean citizens to wear the hanbok.
The first recorded evidence of the name hanbok is from a 1881 document Jeongchiilgi (Hangul: 정치일기). In the document, hanbok was used to distinguish Korean clothing from Japanese traditional clothing and Western clothing. Hanbok was used in a 1895 document describing the assassination of Empress Myeongseong to distinguish Korean clothing from Japanese clothing. Origin of the name remains unclear, because these documents predate the Korean Empire (Hangul: 대한제국) which popularized the hanja han.
Beginning in 1900, Korean newspapers used the hanja han in words that describe Korean clothing, such as hanguguibok (Hangul: 한국의복), hangugyebok (Hangul: 한국예복) and daehannyeobok (Hangul: 대한녀복). Hanbok was used in a 1905 newspaper article, which described the righteous army wearing Korean clothing. After the March 1st Movement, hanbok became a significant ethnic symbol of Koreans.
Influenced by rising nationalism in the 1900s, hanbok became a word that means unique clothing of Koreans that can be distinguished from others, such as Japanese, Western, and Chinese clothing. Other words with the same meaning, uriot (Hangul: 우리옷) and joseonot (Hangul: 조선옷), were concurrently used. Joseonot, which was more popular in the north, replaced others in North Korea after the division of Korea.
Construction and design
- A diagram of the hanbok's anatomy
- 1. hwajang
- 2. godae
- 3. somae buri
- 4. somae
- 5. goreum
- 6. u
- 7. doryeon
- 8, 11. jindong
- 9. gil
- 10. baerae
- 12. git
- 13. dongjeong
Traditionally, women's hanbok consist of the jeogori (a blouse shirt or a jacket) and the chima (a full, wrap-around skirt). The ensemble is often known as 'chima jeogori'. Men's hanbok consist of jeogori and loose fitting baji (trousers).
The jeogori is the basic upper garment of the hanbok, worn by both men and women. It covers the arms and upper part of the wearer's body. The basic form of a jeogori consists of gil, git, dongjeong, goreum and sleeves. Gil (Hangul: 길) is the large section of the garment on both front and back sides, and git (Hangul: 깃) is a band of fabric that trims the collar. Dongjeong (Hangul: 동정) is a removable white collar placed over the end of the git and is generally squared off. The goreum (Hangul: 고름) are coat-strings that tie the jeogori. Women's jeogori may have kkeutdong (Hangul: 끝동), a different colored cuff placed at the end of the sleeves. Two jeogori may be the earliest surviving archaeological finds of their kind. One from a Yangcheon Heo clan tomb is dated 1400–1450, while the other was discovered inside a statue of the Buddha at Sangwonsa Temple (presumably left as an offering) that has been dated to the 1460s.
The form of Jeogori has changed over time. While men's jeogori remained relatively unchanged, women's jeogori dramatically shortened during the Joseon dynasty, reaching its shortest length at the late 19th century. However, due to reformation efforts and practical reasons, modern jeogori for women is longer than its earlier counterpart. Nonetheless, the length is still above the waistline. Traditionally, goreum were short and narrow, however modern goreum are rather long and wide. There are several types of jeogori varying in fabric, sewing technique, and shape.
Chima refers to "skirt," which is also called sang (裳) or gun (裙) in hanja. The underskirt, or petticoat layer, is called sokchima. According to ancient murals of Goguryeo and an earthen toy excavated from the neighborhood of Hwangnam-dong, Gyeongju, Goguryeo women wore a chima with jeogori over it, covering the belt.
Although striped, patchwork, and gored skirts are known from the Goguryeo and Joseon periods, chima were typically made from rectangular cloth that was pleated or gathered into a skirt band. This waistband extended past the skirt fabric itself and formed ties for fastening the skirt around the body.
Sokchima was largely made in a similar way to the overskirts until the early 20th century when straps were added, later developing into a sleeveless bodice or 'reformed' petticoat. By the mid-20th century, some outer chima had also gained a sleeveless bodice, which was then covered by the jeogori.
Baji refers to the bottom part of the men's hanbok. It is the formal term for 'trousers' in Korean. Compared to western style pants, it does not fit tightly. The roomy design is aimed at making the clothing ideal for sitting on the floor. It functions as modern trousers do, but nowadays the term baji is commonly used in Korea for any kinds of pants. There is a band around the waistline of a baji for tying in order to fasten.
Baji can be unlined trousers, leather trousers, silk pants, or cotton pants, depending on style of dress, sewing method, embroidery and so on.
Po is a generic term referring to an outer robe or overcoat. There are two general types of po, the Korean type and the Chinese type.
The Korean type is a common style from the Three Kingdoms of Korea period, and it is used in modern day. A belt was used until it was replaced by a ribbon during late Joseon dynasty. Durumagi is a variety of po that was worn as protection against cold. It had been widely worn as an outer robe over jeogori and baji. It is also called jumagui, juchaui, or juui.
The Chinese type is different styles of po from China. Starting from north–south states period, they were used through history until nation-wide adoption of the Korean type durumagi in 1895.
Jokki and magoja
Jokki (Korean: 조끼) is a type of vest, while magoja is an outer jacket. Although jokki and magoja were created at the end of the Joseon dynasty (1392–1897), directly after which Western culture began to affect Korea, the garments are considered traditional clothing. Each is additionally worn over jeogori for warmth and style. Magoja clothing was originally styled after the clothing of Manchu people, and was introduced to Korea after Heungseon Daewongun, the father of King Gojong, returned from his political exile in Tianjin in 1887.Magoja were derived from the magwae he wore in exile because of the cold climate there. Owing to its warmth and ease of wear, magoja became popular in Korea. It is also called "deot jeogori" (literally "an outer jeogori") or magwae.
Magoja does not have git, the band of fabric trimming the collar, nor goreum (tying strings), unlike jeogori and durumagi (an overcoat). Magoja was originally a male garment but later became unisex. The magoja for men has seop (Korean: 섶, overlapped column on the front) and is longer than women's magoja, so that both sides are open at the bottom. A magoja is made of silk and is adorned with one or two buttons which are usually made from amber. In men's magoja, buttons are attached to the right side, as opposed to the left as in women's magoja.
Traditionally, Kkachi durumagi (literally "a magpie's overcoat") were worn as seolbim (Hangul: 설빔), new clothing and shoes worn on Korean New Year, while at present, it is worn as a ceremonial garment for dol, the celebration for a baby's first birthday. It is a children's colorful overcoat. It was worn mostly by young boys. The clothes is also called obangjang durumagi which means "an overcoat of five directions". It was worn over jeogori (a jacket) and jokki (a vest), while the wearer could put jeonbok (a long vest) over it. Kkachi durumagi was also worn along with headgear such as bokgeon (a peaked cloth hat),hogeon (peaked cloth hat with a tiger pattern) for young boys or gulle (decorative headgear) for young girls.[need quotation to verify]
Hanbok is classified according to its purposes: everyday dress, ceremonial dress, and special dress. Ceremonial dresses are worn on formal occasions, including a child's first birthday, a wedding, or a funeral. Special dresses are made for shamans and officials.
Hanbok was worn daily up until just 100 years ago, it was originally designed to facilitate ease of movement. But now, it is only worn on festive occasions or special anniversaries. It is a formal dress and most Koreans keep a hanbok for special times in their life such as wedding, Chuseok (Korean Thanksgiving), and Seollnal (Korean New Year's), Children wear hanbok to celebrate their first birthday (Hangul: 돌잔치) etc. While the traditional hanbok was beautiful in its own right, the design has changed slowly over the generations. The core of hanbok is its graceful shape and vibrant colors, it is hard to think of hanbok as everyday wear but it is slowly being revolutionized through the changing of fabrics, colors and features, reflecting the desire of people.
Women's Traditional Hanbok consist of jeogori, which is a shirt or a jacket, and chima dress, which is a wrap around skirt that is usually worn full. A man's hanbok consists of jeorgori (jacket) and baggy pants that are called baji. Also there are additional clothing Po which is the outer coat, or robe, jokki which is a type of vest and magoja which is an outer jacket worn over jeogori for warmth and style.
The color of hanbok symbolized social position and marital status. Bright colors, for example, were generally worn by children and girls, and muted hues by middle aged men and women. Unmarried women often wore yellow jeogori and red chima while matrons wore green and red, and women with sons donned navy. The upper classes wore a variety of colors. Contrastingly, commoners were required to wear white, but dressed in shades of pale pink, light green, gray and charcoal on special occasions.
Also, the status and position can be identified by the material of the hanbok. The upper classes dressed in hanbok of closely woven ramie cloth or other high grade lightweight materials in warmer months and of plain and patterned silks throughout the remainder of the year. Commoners, in contrast, were restricted to cotton. Patterns were embroidered on hanbok to represent the wishes of the wearer. Peonies on a wedding dress, represented a wish for honor and wealth. Lotus flowers symbolized a hope for nobility, and bats and pomegranates showed the desire for children. Dragons, phoenixes, cranes and tigers were only for royalty and high-ranking officials.
Three Kingdoms of Korea
The hanbok can be traced back to the Three Kingdoms of Korea period (57 BC to 668 AD). The origin of ancient hanbok can be found in the ancient clothing of what is now today's Northern Korea and Manchuria. The ancient hanbok shared similarities with the clothing of the nomadic culture, hobok, through the ancient Korean's cultural exchange with the northern nomads of Scythai. The ancient hanbok had Northern Scythian character and its style was also similar to the nomadic tribes living in the neighbouring countries of Western China; wearing jackets and trousers. It is presumed that the basic style of jeogori (which closed on the left side) and baji was influenced from the Scythian clothing dating from the Bronze Age. Despite Scythai's influence, the ancient hanbok of ancient Korea which consists of today's Manchuria and Northern Korea was distinct from Scythai's clothing. The Scythian culture which had spread out in Northern Eurasia was later subsumed into Chinese culture by the establishment of the Han dynasty in 108 BC. It is also hypothesized that the hanbok of antiquity can trace its origin to nomadic clothing of the Eurasian Steppes, spanning across Siberia from western Asia to Northeast Asia, interconnected by the Steppe Route. Reflecting its nomadic origins in western and northern Asia, ancient hanbok shared structural similarities with hobok type clothing of the nomadic cultures in East Asia, designed to facilitate horse-riding and ease of movement.
Early forms of Hanbok can be seen in the art of Goguryeo tomb murals in the same period from the 6th century AD. Short, tight trousers and tight, waist-length jackets, twii (a sash-like belt) were worn by both men and women. Women wore skirts interchangeably. These basic structural and design features of hanbok remain relatively unchanged to this day, except for the length and the ways the jeogori opening was folded as over the years, there were changes. Originally the jeogori opening was closed at the central front of the clothing, similar to a kaftan; the fold opening later changed to the left before eventually closing to the right side. The closure of the jeogori on the right side is an imitation of the Chinese jackets. Since the sixth century AD, the closing of the jeogori at the right became a standard practice. The length of the female jeogori also varied throughout time. For example, women's jeogori which are seen in Goguryeo paintings which date to the late fifth century AD are depicted shorter in length than the man's jeogori.
In early Goguryeo, the jeogori jackets were hip-length Kaftan tunics belted at the waist, and the po overcoats were full body-length Kaftan robes also belted at the waist. The pants were roomy, bearing close similarities to the pants found at Xiongnu burial site of Noin Ula. Some Goguryeo aristocrats wore roomy pants with tighter bindings at the ankle than others, which may have been status symbols along with length, cloth material, and colour. Women sometimes wore pants or otherwise wore pleated skirts. They sometimes wore pants underneath their skirts.
Two types of boots were used, one covering only the foot, and the other covering up to the lower knee.
During this period, conical hat and its similar variants, sometimes adorned with bird feathers, were worn as headgear. Bird feather ornaments, and bird and tree motifs of golden crowns, are thought to be symbolic connections to the sky.
Goguryeo servants wearing a Chima (skirt) and a long jeogori jacket, Goguryeo mural paintings in Jilin province, China, 5th-century AD.
7th-century Chinese Tang dynasty painting of envoys from the Three Kingdoms of Korea: Baekje, Goguryeo, and Silla.
The Goguryeo period royal attire was known as ochaebok. The durumagi (a long, outjacket worn over the jeogori) was introduced in the Goguryeo period from a long coat worn by Northern Chinese. Originally the durumagi was worn by the upper class of Goguryeo for various ceremonies and rituals; the form was later modified and it is its modified form which was later worn by the general population.
Reconstruction of Goguryeo king's and queen's attire. The royal attire were known as ochaebok.
North-South States period and Goryeo dynasty
The Silla Kingdom unified the Three Kingdoms in 668 AD. The Unified Silla (668-935 AD) was the golden age of Korea. In Unified Silla, various silks, linens, and fashions were imported from Tang China and Persia. In the process, the latest fashions trend of Luoyang which included Chinese dress styles, the second capital of Tang, were also introduced to Korea, where the Korean silhouette became similar to the Western Empire silhouette. King Muyeol of Silla personally travelled to the Tang dynasty to voluntarily request for clothes and belts; it is however difficult to determine which specific form and type of clothing was bestowed although Silla requested the bokdu (幞頭; a form of hempen hood during this period), danryunpo (團領袍; round collar gown), banbi, baedang (䘯襠), and pyo (褾). Based on archeological findings, it is assumed that the clothing which was brought back during Queen Jindeok rule are danryunpo and bokdu. The bokdu also become part of the official dress code of royal aristocrats, court musicians, servants, and slaves during the reign of Queen Jindeok; it continued to be used throughout the Goryeo dynasty. In 664 AD, Munmu of Silla decreed that the costume of the queen should resemble the costume of the Tang dynasty; and thus, women's costume also accepted the costume culture of the Tang dynasty. Women also sought to imitate the clothing of the Tang dynasty through the adoption of shoulder straps attached to their skirts and wore the skirts over the jeogori. The influence of the Tang dynasty during this time was significant and the Tang court dress regulations were adopted in the Silla court.
Reconstruction of Silla king's and queen's attire
Gold waist belt used by royalty of Silla.
Women figures wearing Tang-dynasty style clothing, Silla.
Balhae (698–926 AD) imported many various kinds of silk and cotton cloth from the Tang and diverse items from Japan including silk products and ramie. In exchange, Balhae would export fur and leather. The clothing culture of Balhae was heterogeneous; it was not only influenced by the Tang dynasty but also had inherited Goguryeo and indigenous Mohe people elements. Early Balhae officials wore clothing appeared to continue the Three Kingdoms period tradition. However, after Mun of Balhae, Balhae started to incorporate elements from the Tang dynasty, which include the putou and round collared gown for its official attire. Male everyday clothing was similar to Gogoryeo clothing in terms of its headgear; i.e. hemp or conical hats with bird feathers; they also wore leather shoes and belts. Women clothing appears to have adopted clothing from Tang dynasty (i.e. upper garment with long sleeves which is partially covered by a long skirts and shoes with curled tips to facilitate walking) but also wore the ungyeon (Yunjuan; a silk shawl) which started to appear after the demise of the Tang dynasty. The Ungyeon use is unique to late Balhae period and is distinctive from the shawl which was worn by the women of the Tang dynasty. People from Balhae also wore fish-skin skirts and sea leopard leather top to keep warm.
In the North-South States Period (698–926 AD), Silla and Balhae adopted dallyeong, a circular-collar robe from the Tang dynasty of China. In Silla, the dallyeong was introduced by Muyeol of Silla in the second year of queen Jindeok of Silla. The dallyeong style from China was used as gwanbok, a formal attire for government officials, grooms, and dragon robe, a formal attire for royalty until the end of Joseon.
Dragon robe (or ikseongwanpo): business attire for king
Hongryongpo: everyday clothes for king
Hwangryongpo: everyday clothes for emperor styled after the Chinese imperial robe. Gojong began to wear the yellow robe once restricted only to the Chinese emperors.
Tongcheongwan and Gangsapo
The Chinese style imported in the Northern-South period, however, did not affect hanbok still used by the commoners, and due to its extravagance, King Heundeog enforced clothing prohibition during the year 834 AD. In the following Goryeo period, use of the Chinese Tang dynasty style of wearing the skirt over the top started to fade, and the wearing of top over skirt was revived in the aristocrat class. The way of wearing the top under the chima (Tang-style influenced fashion) did not disappear in Goryeo and continued to coexist with the indigenous style of wearing of the top over skirt throughout the entire Goryeo dynasty; this Tang-style influenced fashion continued to be worn until the early Joseon dynasty and only disappeared in the middle and late Joseon periods.
In Goryeo Buddhist paintings, the clothing and headwear of royalty and nobles typically follows the clothing system of the Song dynasty. The Goryeo painting "Water-Moon Avalokiteshvara", for example, is a buddhist painting which was derived from both Chinese and Central Asian pictorial references. On the other hand, the Chinese clothing worn in Yuan dynasty rarely appeared in paintings of Goryeo. The Song dynasty system was later exclusively used by Goryeo Kings and Goryeo government officials after the period when Goryeo was under Mongol rule (1270 –1356).
Details of the Water-Moon Avalokiteshvara painting shows a group of nobles (possibly the donors) dress in court clothing, Goryeo painting.
A noblewoman's attire, from the Water-Moon Avalokiteshvara, a Goryeo dynasty painting, 1323 AD.
Portrait of Lady Jo ban (1341-1401 AD), Goryeo dynasty.
Ordinary people's clothing, Mural tomb of Bak Ik in Gobeop-ri, Miryang. Bak Ik was a civil official who lived from 1332 to 1398 AD.
Portrait of Yi Je-hyeon (1287–1367 AD) of the Goryeo dynasty, wearing simui.
Hanbok went through significant changes under Mongol rule. After the Goryeo dynasty signed a peace treaty with the Mongol Empire in the 13th century, Mongolian princesses who married into the Korean royal house brought with them Mongolian fashion which began to prevail in both formal and private life. A total of seven women from the Yuan imperial family were married to the Kings of Goryeo. The Yuan dynasty princess followed the Mongol lifestyle who was instructed to not abandon the Yuan traditions in regards to clothings and precedents. As a consequence, the clothing of Yuan was worn in the Goryeo court and impacted the clothing worn by the upper-class families who visited the Goryeo court. The Yuan clothing culture which influenced the upper classes and in some extent the general public is called Mongolpung. King Chungryeol, who was political hostage to the Yuan dynasty and pro-Yuan, married the princess of Yuan announcing a royal edict to change into Mongol clothing. After the fall of the Yuan dynasty, only Mongol clothing which were beneficial and suitable to Goryeo culture were maintained while the others disappeared. As a result of the Mongol influence, the chima skirt was shortened, and jeogori was hiked up above the waist and tied at the chest with a long, wide ribbon, the goruem (an extending ribbon tied on the right side) instead of the twii (i.e. the early sash-like belt) and the sleeves were curved slightly.
The cultural exchange was also bilateral and Goryeo had cultural influence on the Mongols court of the Yuan dynasty (1279–1368); one example is the influence of Goryeo women's hanbok on the attire of aristocrats, queens, and concubines of the Mongol court which occurred in the capital city, Khanbaliq. However, this influence on the Mongol court clothing mainly occurred in the last years of the Yuan dynasty. Throughout the Yuan dynasty, many people from Goryeo were forced to move into the Yuan; most of them were kongnyo (literally translated as "tribute women"), eunuchs, and war prisoners. About 2000 women from Goryeo were sent to Yuan as kongnyo against their will. Although women from Goryeo were considered very beautiful and good servants, most of them lived in unfortunate situations, marked by hard labour and sexual abuse. However, this fate was not reserved to all of them; and one Goryeo woman became the last Empress of the Yuan dynasty; this was Empress Gi who was elevated as empress in 1365. Most of the cultural influence that Goryeo exerted on the upper class of the Yuan dynasty occurred when Empress Gi came into power as empress and started to recruit many Goryeo women as court maids. The influence of Goryeo on the Mongol court's clothing during the Yuan dynasty was dubbed as Goryeoyang ("the Goryeo style") and was rhapsodized by the Late Yuan dynasty poet, Zhang Xu, in the form of a short banbi (半臂) with square collar (方領). However, so far, the modern interpretation on the appearance of Mongol royal women's clothing influenced by Goryeo is based on authors' suggestions. According to Hyunhee Park: "Like the Mongolian style, it is possible that this Koryŏ style [Koryŏ yang] continued to influence some Chinese in the Ming period after the Ming dynasty replaced the Yuan dynasty, a topic to investigate further."
Women's everyday wear
Early Joseon continued the women's fashion for baggy, loose clothing, such as those seen on the mural from the tomb of Bak Ik (1332–1398). During the Joseon dynasty, the chima or skirt adopted fuller volume, while the jeogori or blouse took more tightened and shortened form, features quite distinct from the hanbok of previous centuries, when chima was rather slim and jeogori baggy and long, reaching well below waist level. After the Japanese invasions of Korea (1592–98) or Imjin War, economic hardship on the peninsula may have influenced the closer-fitting styles that use less fabric.
Neo-Confucianism as the ruling ideology in Joseon was established by the early Joseon dynasty kings; this led to the dictation of clothing style worn by all social classes in Joseon (including the dress of the royals, the court members, the aristocrats and commoners) in all types of occasions, which included wedding and funerals. Social values such as the integrity in men and chastity in women were also reflected in how people would dress. The women of the upper classes, the monarchy and the court wore hanbok which was inspired by the Ming dynasty clothing while simultaneously maintaining a distinctive Korean-style look; in turn, the women of the lower class generally imitated the upper-class women clothing.
In the 15th century, neo-confucianism was very rooted in the social life in the fifteenth and sixteenth centuries which lead to the strict regulation of clothing (including fabric use, colours of fabric, motifs, and ornaments) based on status. Neo-confucianism also influence women's wearing of full-pleated chima, longer jeogori, and multiple layers clothing in order to never reveal skin. In the 15th century, women started wearing of full-pleated chima which completely hide the body lines and longer-length jeogori. The 15th century AD chima-jeogori style was undoubtedly a clothing style introduced from China.
However, by the 16th century, the jeogori had shortened to the waist and appears to have become closer fitting, although not to the extremes of the bell-shaped silhouette of the 18th and 19th centuries. In the 16th century, women's jeogori was long, wide, and covered the waist. The length of women's jeogori gradually shortened: it was approximately 65 cm in the 16th century, 55 cm in the 17th century, 45 cm in the 18th century, and 28 cm in the 19th century, with some as short as 14.5 cm. A heoritti (허리띠) or jorinmal (졸잇말) was worn to cover the breasts. The trend of wearing a short jeogori with a heoritti was started by the gisaeng and soon spread to women of the upper class. Among women of the common and lowborn classes, a practice emerged in which they revealed their breasts by removing a cloth to make breastfeeding more convenient.
In the eighteenth century, the jeogori became very short to the point that the waistband of the chima was visible; this style was first seen on female entertainers at the Joseon court. The jeogori continued to shorten until it reached the modern times jeogori-length; i.e. just covering the breasts. During the seventeenth and eighteenth centuries the fullness of the skirt was concentrated around the hips, thus forming a silhouette similar to Western bustles. The fullness of the skirt reached its extreme around 1800. During the 19th century fullness of the skirt was achieved around the knees and ankles thus giving chima a triangular or an A-shaped silhouette, which is still the preferred style to this day. Many undergarments such as darisokgot,soksokgot,dansokgot, and gojengi were worn underneath to achieve desired forms.
A clothes reformation movement aimed at lengthening jeogori experienced wide success in the early 20th century and has continued to influence the shaping of modern hanbok. Modern jeogori are longer, although still halfway between the waistline and the breasts. Heoritti are sometimes exposed for aesthetic reasons. At the end of the 19th century, as mentioned above, Heungseon Daewongun introduced magoja, a Manchu-style jacket, which is often worn over jeogori to this day.
Women's hanbok consists of chima skirt and jeogori shirt.
Full skirt and tight jeogori were considered fashionable. 18th century.
A rare painting of yangban women. Yangban ladies were sensitive to "fashion fads" which worried Seonbi scholars. 18th century.
Soksokgot, similar to a petticoat, is shown under the woman's skirt. 18th century.
Dancing together with two swords
Men's everyday wear
Men's hanbok saw little change compared to women's hanbok. The form and design of jeogori and baji hardly changed.
In contrast, men's lengthy outwear, the equivalent of the modern overcoat, underwent a dramatic change. Before the late 19th century, yangban men almost always wore jungchimak when traveling. Jungchimak had very lengthy sleeves, and its lower part had splits on both sides and occasionally on the back so as to create a fluttering effect in motion. To some this was fashionable, but to others, namely stoic scholars, it was nothing but pure vanity. Daewon-gun successfully banned jungchimak as a part of his clothes reformation program and jungchimak eventually disappeared.
Durumagi, which was previously worn underneath jungchimak and was basically a house dress, replaced jungchimak as the formal outwear for yangban men. Durumagi differs from its predecessor in that it has tighter sleeves and does not have splits on either sides or back. It is also slightly shorter in length. Men's hanbok has remained relatively the same since the adoption of durumagi. In 1884, the Gapsin Dress Reform took place. Under the 1884's decree of King Gojong, only narrow-sleeves traditional overcoat were permitted; as such, all Koreans, regardless of their social class, their age and their gender started to wear the durumagi or chaksuui or ju-ui (周衣).
Hats was an essential part formal dress and the development of official hats became even more pronounced during this era due to the emphasis of Confucian values. The gat was considered an essential aspect in a man's life; however, to replace the gat in more informal setting, such as their residences, and to feel more comfortable, Joseon-era aristocrats also adopted a lot hats which were introduced from China, such as the banggwan, sabanggwan, dongpagwan, waryonggwan, jeongjagwan. The popularity of those Chinese hats may have partially been due to the promulgation of Confucianism and because they were used by literary figures and scholars in China. In 1895, King Gojong decreed adult Korean men to cut their hair short and western-style clothing were allowed and adopted.
A man wearing jungchimak. 18th century.
The "fluttering" effect. 18th century.
Waryonggwan and hakchangui in 1863
Bokgeon and simui in 1880
Black bokgeon and blue dopo in 1880
A Korean in mourning clothes
Korean mother and daughter, 1910–1920
Material and color
The upper classes wore hanbok of closely woven ramie cloth or other high-grade lightweight materials in warm weather and of plain and patterned silks the rest of the year. Commoners were restricted by law as well as resources to cotton at best.
The upper classes wore a variety of colors, though bright colors were generally worn by children and girls and subdued colors by middle-aged men and women. Commoners were restricted by law to everyday clothes of white, but for special occasions they wore dull shades of pale pink, light green, gray, and charcoal. The color of chima showed the wearer's social position and statement. For example, a navy color indicated that a woman had son(s). Only the royal family could wear clothing with geumbak-printed patterns (gold leaf) on the bottom of the chima.
Both male and female wore their hair in a long braid until they were married, at which time the hair was knotted; man's hair was knotted in a topknot called sangtu (상투) on the top of the head, and the woman's hair was rolled into a ball shaped form or komeori and was set just above the nape of the neck.
A long pin, or binyeo (비녀), was worn in women's knotted hair as both a fastener and a decoration. The material and length of the binyeo varied according to the wearer's class and status. And also wore a ribbon or daenggi (댕기) to tie and to decorate braided hair. Women wore a jokduri on their wedding day and wore an ayam for protection from the cold. Men wore a gat, which varied according to class and status.
Before the 19th century, women of high social backgrounds and gisaeng wore wigs (gache). Like their Western counterparts, Koreans considered bigger and heavier wigs to be more desirable and aesthetic. Such was the women's frenzy for the gache that in 1788 King Jeongjo banned by royal decree the use of gache, as they were deemed contrary to the Korean Confucian values of reserve and restraint.
Owing to the influence of Neo-Confucianism, it was compulsory for women throughout the entire society to wear headdresses (nae-oe-seugae) to avoid exposing their faces when going outside; those headdresses may include suegaechima (a headdress which looked like a chima but was narrower and shorter in style worn by the upper-class women and later by all classes of people in late Joseon), the jang-ot, and the neoul (which was only permitted for court ladies and noblewomen).
In the 19th century yangban women began to wear jokduri, a small hat that replaced gache. However gache enjoyed vast popularity in kisaeng circles well into the end of the century.
Today's hanbok is the direct descendant of hanbok patterned after those worn by the aristocratic women or by the people who were at least from the middle-class in the Joseon period, specifically the late 19th century. Hanbok had gone through various changes and fashion fads during the five hundred years under the reigns of Joseon kings and eventually evolved to what we now mostly consider typical hanbok.
Beginning in the late 19th century, hanbok was largely replaced by new Western imports like the Western suit and dress. Today, formal and casual wear are usually based on Western styles. However, hanbok is still worn for traditional occasions, and is reserved for celebrations like weddings, the Lunar New Year, annual ancestral rites, or the birth of a child.
Especially from the Goryeo Dynasty, the hanbok started to determine differences in social status through the many types and components, and their characteristics - from people with the highest social status (kings), to those of the lowest social status (slaves). Although the modern Hanbok does not express a person's status or social position, Hanbok was an important element of distinguishment especially in the Goryeo and Joseon Dynasties.
Hwarot or Hwal-Ot (Hangul: 활옷) was the full dress for a princess and the daughter of a king by a concubine, formal dress for the upper class, and bridal wear for ordinary women during the Goryeo and Joseon dynasties. Popular embroidered patterns on Hwal-Ot were lotuses, phoenixes, butterflies, and the ten traditional symbols of longevity: the sun; mountains; water; clouds; rocks/stone; pine trees; the mushroom of immortality; turtles; white cranes, and deer. Each pattern represented a different role within society, for example: a dragon represented an emperor a phoenix represented a queen; floral patterns represented a princess and a king's daughter by a concubine, and clouds and cranes represented high ranking court officials. All these patterns throughout Korean history had meanings of longevity, good luck, wealth and honor. Hwal-Ot also had blue, red, and yellow colored stripes in each sleeve - a woman usually wore a scarlet-colored skirt and yellow or green-colored Jeogori, a traditional Korean jacket. Hwal-Ot was worn over the Jeogori and skirt. A woman also wore her hair in a bun, with an ornamental hairpin and a ceremonial coronet. A long ribbon was attached to the ornamental hairpin, the hairpin is known as Yongjam (용잠). In more recent times, people wear Hwal-Ot on their wedding day, and so the Korean tradition survives in the present day.
Wonsam (Hangul: 원삼) was a ceremonial overcoat for a married woman in the Joseon dynasty. The Wonsam was also adopted from China and is believed to have been one of the costumes from the Tang dynasty which was bestowed in the Unified Three Kingdoms period. It was mostly worn by royalty, high-ranking court ladies, and noblewomen and the colors and patterns represented the various elements of the Korean class system. The empress wore yellow; the queen wore red; the crown princess wore a purple-red color; meanwhile a princess, a king's daughter by a concubine, and a woman of a noble family or lower wore green. All the upper social ranks usually had two colored stripes in each sleeve: yellow-colored Wonsam usually had red and blue colored stripes, red-colored Wonsam had blue and yellow stripes, and green-colored Wonsam had red and yellow stripes. Lower-class women wore many accompanying colored stripes and ribbons, but all women usually completed their outfit with Onhye or Danghye, traditional Korean shoes.
Dangui or Tangwi (Hangul: 당의) were minor ceremonial robes for the queen, a princess, or wife of a high ranking government official while it was worn during major ceremonies among the noble class in the Joseon dynasty. The materials used to make "Dang-Ui" varied depending on the season, so upper-class women wore thick Dang-Ui in winter while they wore thinner layers in summer. Dang-Ui came in many colors, but yellow and/or green were most common. However the emperor wore purple Dang-Ui, and the queen wore red. In the Joseon dynasty, ordinary women wore Dang-Ui as part of their wedding dress.
Myeonbok and Jeokui
Myeonbok (Hangul: 면복) were the king's religious and formal ceremonial robes while Jeokui were the queen's equivalent during the Goryeo and Joseon dynasties. Myeonbok was composed of Myeonryu-Gwan (Hangul: 면류관) and Gujang-bok (Hangul: 구장복). Myonryu-Gwan had beads, which hung loose; these would prevent the king from seeing wickedness. There were also wads of cotton in the left and right sides of Myeonryu-Gwan, and these were supposed to make the king oblivious to the influence of corrupt officials. Gujang-bok was black, and it bore nine symbols, which all represented the king.
- Dragon:A dragon's appearance paralleled how the king governed and subsequently brought balance to the world.
- Fire: The king was expected to be intelligent and wise to govern the people effectively, like a guiding light represented by the fire.
- Pheasant: The image of a pheasant represented magnificence.
- Mountain: As a mountain is high, the king was on a par in terms of status and was deserving of respect and worship.
- Tiger: A tiger represented the king's courage.
- Monkey: A monkey symbolized wisdom.
- Rice: As the people needed rice to live, the king was compared to this foodstuff as he had the responsibility of protecting their welfare.
- Axe: This indicated that the king had the ability to save and take lives.
- Water plant: Another depiction of the king's magnificence.
Jeokui or Tseogwi (Hangul: 적의) was arranged through the use of different colors as a status symbol within the royal family. The empress wore purple-red colored Jeokui, the queen wore pink, and the crown princess wore deep blue. "Jeok" means pheasant, and so Jeokui often had depictions of pheasants embroidered onto it.
Cheolique (Alt. Cheolick or Cheollik) (Hangul: 철릭) was a Korean adaptation of the Mongol tunic, imported in the late 1200s during the Goryeo dynasty. Cheolique, unlike other forms of Korean clothing, is an amalgamation of a blouse with a kilt into a single item of clothing. The flexibility of the clothing allowed easy horsemanship and archery. During the Joseon dynasty, they continued to be worn by the king, and military officials for such activities. It was usually worn as a military uniform, but by the end of the Joseon dynasty, it had begun to be worn in more casual situations. A unique characteristic allowed the detachment of the Cheolique's sleeves which could be used as a bandage if the wearer was injured in combat.
Ayngsam (Hangul: 앵삼;鶯衫) was the formal clothing for students during the national government exam and governmental ceremonies. It was typically yellow, but for the student who scored the highest in the exam, they were rewarded with the ability to wear green Aengsam. If the highest-scoring student was young, the king awarded him with red-colored Aengsam. It was similar to the namsam (난삼/襴衫) but with a different colour.
Binyeo or Pinyeo (Hangul: 비녀) was a traditional ornamental hairpin, and it had a different-shaped tip again depending on social status. As a result, it was possible to determine the social status of the person by looking at the binyeo. Women in the royal family had dragon or phoenix-shaped Binyeo while ordinary women had trees or Japanese apricot flowers. And Binyeo was a proof of marriage. Therefore, to a woman, Binyeo was an expression of chastity and decency.
Daenggi is a traditional Korean ribbon made of cloth to tie and to decorate braided hair.
Norigae (Hangul: 노리개) was a typical traditional accessory for women; it was worn by all women regardless of social ranks. However, the social rank of the wearer determined the different sizes and materials of the norigae.
Danghye or Tanghye (Hangul: 당혜) were shoes for married women in the Joseon dynasty. Danghye were decorated with trees bearing grapes, pomegranates, chrysanthemums, or peonies: these were symbols of longevity.
Danghye for a woman in the royal family were known as Kunghye (Hangul: 궁혜), and they were usually patterned with flowers.
Danghye for an ordinary woman were known as Onhye (Hangul: 온혜).
Although hanbok is a traditional costume, it has been re-popularized in modern fashion. Contemporary brands, such as the Modern Hanbok of the "Korean in Me" and Kim MeHee, have incorporated traditional designs in their upscale modern clothes. Modern hanbok has been featured in international haute couture; on the catwalk, in 2015 when Karl Lagerfield dressed Korean models for Chanel, and during Paris Fashion Week in photography by Phil Oh. It has also been worn by international celebrities, such as Britney Spears and Jessica Alba, and athletes, such as tennis player Venus Williams and football player Hines Ward.
Hanbok is also popular among Asian-American celebrities, such as Lisa Ling and Miss Asia 2014, Eriko Lee Katayama. It has also made appearances on the red carpet, and was worn by Sandra Oh at the SAG Awards, and by Sandra Oh's mother who made fashion history in 2018 for wearing a hanbok to the Emmy Awards.
The South Korean government has supported the resurgence of interest in hanbok by sponsoring fashion designers. Domestically, hanbok has become trendy in street fashion and music videos. It has been worn by the prominent K-pop artists like Blackpink and BTS, notably in their music videos for "How You Like That" and "Idol." As the hanbok continues to modernize, opinions are divided on the redesigns.
In Seoul, a tourist's wearing of hanbok makes their visit to the Five Grand Palaces (Changdeokgung, Changgyeonggung, Deoksugung, Gyeongbokgung and Gyeonghuigung) free of charge.
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Korean fashion has seemingly taken the world by storm, and more and more people are looking to try out the latest fashion straight out of Seoul. However, it can be hard to find the right sites to purchase Korean clothing – especially when you don’t live in Korea.
Luckily, as Korean fashion becomes more popular there are also many places to find Korean clothes online. Where relatively few online clothing stores existed a few years ago, there are now hundreds. Even better, they are based all around the world and many even offer international shipping!
In this article, I want to go over some of the best Korean online clothing stores that are not only available in English but that offer either complete international shipping to all destinations or ship to at least some countries outside of Korea. If you are looking for the best selection and best prices then I recommend checking out all of the Korean shopping websites on this list.
Some of the online shopping malls on this list are more niche than others. I chose to include some smaller sites that offer only their own brand line, as well as bigger online Korean clothing sites that offer clothes from a variety of brands. I hope that through this list you can find the best place to purchase some Korean clothing no matter where in the world you are!
I’ve also divided the list into a few subcategories. If you are looking for the best Korean fashion website for couple clothing, traditional clothing, or even cheap Korean clothing I have identified a few online stores that do well in that area. At the end of the list, I will provide a more general list of websites that have a wide variety of clothing.
With that being said, let’s get into the best websites for shopping for Korean clothing online. If I missed anything on this list, I would love to hear from you in the comments on this post. Are there any websites that you would add? If so, let me know!
Other posts that may interest you:
Best Korean cosmetic & skincare websites
Modern hanbok – where to buy, history and more
2021 fashion trends in South Korea
Men’s fashion trends in Korea
This article contains affiliate links. For more information, please refer to my affiliate disclaimer.
Korean Fashion Websites with International Shipping
Looking for current Korean fashion trends? Check out the top fashion trends in 2021.
All of these websites offer both a version in English and international shipping. I have tried to cover a variety of price ranges and catalogues. With the sites in this list, you should be able to find all of the Korean fashion that your heart desires!
This list doesn’t contain every Korean fashion website out there – there are more, but I chose not to add some to this list. There were also many fashion stores that either didn’t offer international shipping or English sites. If this list is missing something that you believe should be added, let me know!
While all of these sites offer international shipping, they do vary in fees. Below I have added a table with all of the shipping fees per site. The prices below are for those in the U.S. Fees to other countries are often slightly higher, but every website offers free shipping above a certain price.
If you haven’t already checked, Amazon also has a large variety of Korean fashion. Many brands also sell on this platform, so it’s possible to find authentic brands.
StyleupK is one of my favourite Korean fashion online stores. It has a large variety of clothing but it isn’t overwhelming. However, what I appreciate the most about this website is that I recognised over half of the brands on the website as they are either somewhat common or very common in Korea.
Brands such as Nerdy, Guess, Fila, and OIOI are brands that I see very commonly in Korea and so I know that they offer clothing that is actually well-known in the country. StyleupK regularly changes its catalogue based upon what these brands are offering at the time, and as such the catalogue regularly changes.
The clothing is all shipped from Seoul, and it can take a few days for StyleupK to receive the clothes from the respective brands and ready them for shipping. However, with the variety of authentic Korean clothing, the wait is worth it.
StyleupK offers Korean clothing for both males and females and they also offer both street fashion as well as typical Korean style clothing. The pricing on this site tends to be a bit higher than the large shopping malls, however, many of the brands are well-known and the pricing is reflective of domestic pricing.
Find Korean Fashion at Styleupk
Lianox is a website that I only came across recently. However, it’s quickly become a fashion website that I recommend to friends and family. Not only does it have a large catalogue of not only Korean fashion, but a lot of East-Asian fashion, but it also has affordable prices and free shipping in most cases!
What I like about Lianox is that it sorts clothing by aesthetic. Rather than searching just for a type of clothing such as shirts or skirts, you can search by the look that you want. Want a cute outfit? How about a casual streetwear outfit? You can sort by these and more to find clothing that matches the aesthetic that you want.
Since the clothing is sourced from many different places, the quality and price of different items can differ a lot. However, the good news is that they have great reviews and many people recommend their store for any Korean fashion needs that you might have!
Find Korean Fashion at Lianox. Save 10% with code ‘Seoulinspired’
Similar to Stylenanda, Chuu is a website that offers a variety of clothing but that mainly focuses on its own brand. In particular, Chuu is famous in Korea for its jeans. These jeans are aptly named the -5kg jeans as they make the wearer look skinnier.
On top of the jeans, Chuu also offers a variety of other clothing. While there is no denying that their jean line is their primary focus, Chuu also offers all kinds of fashion for women from tops and pants all the way to phone cases. They also have limited edition goods in the way of collaborations.
As per many of the sites on this list, Chuu offers only clothing for women. The pricing is reasonable but a bit higher than the shopping malls such as Yesstyle and Kooding. The average prices for clothing are around $30, but there are some cheaper items such as shirts and some jeans.
Find Korean Fashion at Chuu
4. Fashion Chingu
Fashion Chingu takes a more unique spin on fashion compared to many of the other websites on this list. Where other websites tend to follow general Korean fashion trends, Fashion Chingu specifically follows the trends of Korean celebrities.
Since celebrities are often leading the fashion trends of Korea this means that you will be able to see the newest trends even before they hit the streets of Seoul. Even better, if you particularly like an idol or group you can shop by their fashion choices!
Currently, the most-shopped idols/groups are BTS, Blackpink and IU. However, there are a ton of other groups and idols too! Are you a fan of GOT7, Hyuna, Mamamoo, or Twice? Then you can find their favourite clothes here!
Since Fashion Chingu follows the trends of celebrities you will find that there is a good balance of men’s and women’s clothing here.
Find Korean Fashion at Fashion Chingu
Kooding is another Korean fashion website with international shipping. Similar to Yesstyle and Mixxmix, Kooding is an online shopping mall and therefore stocks a wide variety of clothing from many different Korean clothing brands.
Kooding offers Korean fashion for men and women. On top of this, while the website does focus on clothing, there are also some other items that can be purchased from the site such as phone cases, pens and pencils, and even masks. Overall, it has a large variety of Korean goods but also has a definite focus on fashion.
Interestingly, Kooding also offers some unique Korean clothing such as modern hanbok. Not many sites offer modern hanbok, and I’m happy to see Kooding offering it as I love the style. They also offer some traditional Korean accessories and this makes Kooding stand out from the other sites on this list.
The pricing on Kooding starts at around $10, however, most of the cheaper items (such as T-shirts) begin to have a lot of choices at around $20-$30. While Kooding is cheaper than some of the sites on this list, it’s definitely a bit more expensive than sites such as Yesstyle.
Find Korean Fashion at Kooding
6. W Concept
W Concept is one of the biggest fashion websites in Korea – in fact, it’s usually within the top three. This is because it offers an incredibly large variety of clothes from a massive range of brands. You will be hard-pressed to find a website with a larger variety of clothing.
W Concept offers a U.S website that has both Korean and non-Korean brands. While the U.S version of the website features different clothing to appeal to American shoppers, you can still find many Korean brands on the website using the search bar.
You will find many Korean brands on W Concept that you can’t find on any other website. Even better is that W Concept offers a wide range of beauty products from famous Korean cosmetic brands such as COSRX and Hera.
Find Korean Fashion at WConcept
7. Dark Victory
Dark Victory offers some of the most trendy fashion from Korea. Specialising mostly in Korean streetwear, Dark Victory also offers a range of other clothing – particularly if you are looking for casual Korean fashion. What is for sure is that this store offers a range of very unique clothing options that you won’t find elsewhere.
Dark Victory offers a wide range of women’s fashion. Prices range from under $10 to over $100, meaning that there are many affordable and more premium options alike. On top of this, you can find both Dark Victory’s own clothing brand alongside other brands that are sold on the website.
Interestingly, it seems that Dark Victory also stays up to date with the most recent fashion trends in Korea better than other sites. If you are looking for the latest trends then this is a good website to check out!
Find Korean Fashion at Dark Victory
Stylenanda is a brand that I see a lot in Korea. While I haven’t don’t know anyone that has tried their clothing themselves, the brand is familiar to many people. Stylenanda offers international shipping and an English website, and they only offer Korean fashion for women.
The site has a very large variety of clothing, and impressively much of this clothing is from their own brand. Any clothing from the Stylenanda brand will have the name included in the picture, making it easy to identify what clothes are theirs and what clothes they are just selling.
The cheapest products on Stylenanda begin at under $20. From there, prices go up depending on the exact product. While there are many affordable options available, Stylenanda also has some more premium choices with more pricey clothing on offer also.
Find Korean Fashion at Stylenanda
9. Kore Limited
Kore Limited is a brand that has become extremely popular recently. I’ve personally tried their clothing and I must admit, I’m a fan. Recently many celebrities have been spotted wearing their clothing and it seems like they are getting more popular by the day.
Kore Limited is a Korean streetwear brand that offers clothing for both men and women. They even have some options for children! Since Kore Limited is a streetwear brand, they offer just street style clothing. However, even if street fashion isn’t your thing, I recommend checking them out because they have some very unique and iconic designs.
New catalogues are released every season, and for this reason, it’s worth checking out the website regularly. You never know what you will find and I often find new designs that I like every season. On top of this, it also means that some of the designs are limited edition.
Kore Limited is a bit more pricey than some of the other Korean online clothing stores on this list. Since they offer only their own clothing, and they are generally a more premium brand, this makes sense. However, from my experience, the quality of their clothing is always very high.
Find Korean Fashion at Kore Limited
10. The Bald Tiger
Somewhat similar to Kore Limited in concept, but very different in execution, The Bald Tiger provides clothing with a unique twist on Korean fashion. As the name implies, the goal of The Bald Tiger clothing is to infuse both American and Korean street-wear elements into each piece of their clothing.
Making use of many elements of Korean culture such as tigers, goblins, and yin and yang clothing from The Bald Tiger instantly stands out and is recognisable from their unique designs.
The Bald Tiger offers clothing for all people and they are always expanding their catalogue. At the moment, their catalogue is more limited than some sites on this list as they sell only their own brand. However, there are new clothes being released every few months and the catalogue is sure to grow in the coming months.
Find Korean Fashion at The Bald Tiger. Save 15% with the discount code ‘Seoulinspired’.
Stylevana is a bit unusual on this list because this is a Korean clothing online store that doesn’t really focus on clothing. Rather, it focuses a lot on makeup and skincare – I recently included them on my list of the best Korean cosmetic websites also. However, they do also offer a decent variety of Korean fashion and you can find some nice clothing here.
Worth noting is that Stylevana is, again, a women’s only site. While they do offer some clothes, they also definitely don’t offer the variety that many other sites on this list offer. With that being said, they are a great choice for anyone that is looking for both clothing and cosmetics in the same place.
At the time of writing this article, Stylevana did have some categories without options (or with very few options). For this reason, I would not recommend Stylevana for Korean fashion alone. However, it’s still worth checking out as new products are added all the time!
The pricing on Stylevana is reasonable and on the cheaper end of the fashion websites on this list. There are many items available in the $10-$25 price range and the majority of the items on the site are cheaper. However, there aren’t as many items available.
Find Korean Fashion at Stylevana
Sthsweet is an online Korean fashion website that is owned by the same company as Chuu. Where Chuu specialises in their own clothing line, Sthsweet is an aggregation website that sells a wide range of popular Korean brands. This includes, of course, Chuu!
On their website, you can expect to find clothes from JustOne, Dabagirl, Cherrykoko, Choper, and more. I appreciate that Sthsweet makes the brands very obvious as this makes it easy to find and follow brands that have a clothing style that you like.
In regards to pricing, Sthsweet sits in the middle. While their clothes aren’t as cheap as websites such as YesStyle, they also aren’t as pricey as some of the more expensive sites on this list. All in all, the prices are reasonable from Sthsweet.
Sthsweet also offers a range of other items such as K-beauty products, accessories, and masks. This makes them a great one-stop shop for anyone looking to stock up on Korean beauty and fashion products!
Find Korean Fashion at Sthsweet
Mixxmix is one of the most well-known online shopping sites for Korean clothing. This website is focused exclusively on women’s fashion, but it does also have some unisex clothing. However, if you are looking for men’s fashion then there is not going to be a large variety on Mixxmix.
Mixxmix is an online shopping mall so it contains clothing from many different Korean brands. On this site you can find brands such as Neverm!nd, Essay, Lonely Club and more. Although you may not have heard of these brands outside of Korea, I have noticed at least a few of them in my time here.
The pricing on Mixxmix is in the middle for Korean online shopping sites. Some of the cheaper clothing items start at around $10, however, the more expensive items will go up into the hundreds. With many shirts, dresses, and pants starting at around $15 you can find both cheaper and more expensive clothing here.
Mixxmix has a very large variety of clothing on offer – provided you are searching for women’s clothing. They have one of the larger catalogues out of the shopping sites on this list and they are one of the better choices if you are looking for a single site to buy everything from.
Find Korean Fashion at Mixxmix
Perhaps the most famous Korean shopping mall on this list, Yesstyle is a name that many who are interested in Korean fashion are already familiar with. Not only does Yesstyle offer clothing for both men and women, but they also offer more. You can find cosmetics, pet clothing, and even art goods on this website.
This website has an incredible variety of Korean fashion on sale and I would guess that it has a bigger catalogue than any other Korean clothing website on this list. However, it is worth noting that not all clothing on their site is Korean (they also offer other fashion, but they do focus on Korean fashion).
Yesstyle is an online shopping mall, and therefore they stock clothes from hundreds of different brands. This means that the price and quality of their products vary greatly. Pricing on this website starts at around $5 for some of the cheaper T-shirts, shorts, and pants. However, the quality is generally reflective of the price.
Yesstyle is a great website to check out if you are looking to dabble in Korean fashion for the first time, or if you already are familiar with some brands and know what you want. They offer a great variety of cheaper clothing, but the variety can be overwhelming. For this reason, it’s great to already know some brands before using Yesstyle.
Find Korean Fashion at Yesstyle
As the name implies, Dabagirl is another Korean clothing shopping website aimed at women’s fashion. Dabagirl is both its own clothing store and an online shopping mall combined. Dabagirl clothing is common on the site, but other brands can also be found. You can also find Dabagirl clothing on other Korean clothing websites.
As with all of the Korean shopping websites on this list, Dabagirl offers international shipping to most of the world. The site also has an English version that is easy to use and makes shopping on Dabagirl very straightforward.
Although Dabagirl does only offer women’s fashion, they do also offer accessories to complete the outfits. They offer everything from handbags to jewellery and other accessories. You can easily purchase a full outfit here if that’s what you are looking for!
Price-wise, Dabagirl is one of the more expensive Korean clothing shopping malls. While the prices are lower than many of the shopping sites that sell a smaller variety, Dabagirl does tend to be more expensive than the other large shopping sites such as Yesstyle.
Find Korean Fashion at Dabagirl
Justone is a Korean online shopping site for clothing that is a bit different from the other sites on this list. I only recently came across this site, but it stood out as the catalogue is quite different from many of the other shopping sites on this list.
Justone is another site offering only women’s clothing. However, the clothing that it offers is different from most of the other sites as the clothing goes for a more elegant look. Despite this, the prices are still affordable and some of the shirts are under $20 with there being many options under $30.
Justone also has its own fashion line and this line is at the forefront of their website. Their own clothing is found along with some other brands, and it’s generally a bit more pricy. However, the quality of their clothes is generally high and the extra price can be worth it.
Find Korean Fashion at Justone
Where to Find Korean Couple Shirts Online
Image from Etsy Privatecraft store.
One of the most interesting trends to come out of Korea is that of couples clothing. If you aren’t already familiar with the concept, couples clothing involves matching shirts, shoes, hats, or some other clothing item for both partners. While sometimes the two pieces of clothing will be identical, other times they will be inverted (for example one partner will wear a black shirt with a white image, and the other will wear a white shirt with a black image).
Couple’s clothing isn’t everyone’s thing, but it is something that is quite popular in Korea. I will often see a few couples wearing it every day, and I have seen the trend begin to spread overseas a bit. If you are looking for something a bit less obvious, why not try couples shoes or hats?
The best Korean fashion online store for couples clothing is Etsy. They have a massive range with many interesting and unique designs. I recommend checking out Etsy first as they have good prices and designs that you won’t find elsewhere.
- Etsy (biggest variety)
- Yesstyle (a few options with good prices)
- Gmarket | 11 Street (much larger variety of couple’s clothing)
Where to Find Cheap Korean Clothes Online
Although many Korean clothing websites can be quite pricey due to the costs of obtaining the clothes and sending them, there are also websites that offer Korean fashion for affordable prices. However, keep in mind that cheaper clothing may be of lesser quality.
If you are looking to find cheap Korean clothes online I recommend checking out the larger shopping malls that offer a wide range of clothes. Yesstyle offers the cheapest clothing and it also has the largest variety of it. However, the quality tends to be a bit lower than the other Korean fashion websites.
Another site worth checking out for cheaper Korean clothing is Mixxmix. However, this site does only offer women’s fashion. If you are searching for cheap women’s fashion, it’s a great choice!
Finally, the larger shopping malls with international shipping are also worth checking out if you are looking for cheaper clothing. 11 Street and Gmarket are good choices with a lot of variety – just make sure to sort the clothes by those that offer international shipping!
- Yesstyle (large variety and cheap pricing)
- Mixxmix (big selection of women’s clothing)
- 11 Street | Gmarket (very large variety, but limited international shipping)
- Amazon (many Korean brands also sell here)
Where to Find Korean Traditional Clothes Online
Looking to find some hanbok online? Luckily there are a few sites that have you covered! Hanbok prices can vary greatly – you can find the cheapest starting at around $30, while some cost over $1000! There are also two different types, traditional hanbok, and modern hanbok.
Traditional hanbok is what you normally see photos of, and it’s what you can hire at many locations in Korea. Modern hanbok, on the other hand, is a more contemporary style of hanbok that is made for regular wear. Modern hanbok is generally cheaper as it is a cut down version of traditional hanbok.
For traditional hanbok, the best online stores to search are HanbokSarang, The Korean In Me, and Jote Ta (for children’s hanbok). HanbokSarang is the most pricey but also the best quality. The Korean In Me makes more affordable hanbok and Jode Ta has a good selection if you are looking for a hanbok for children.
If you are looking for modern hanbok, you can find it on sites such as Kooding, Yesstyle, and Leesle. Yesstyle is generally the cheapest store to find modern hanbok, followed by Kooding. Leesle offers the most contemporary styles of modern hanbok but it is also more pricey.
Want to learn more about modern hanbok and where to find it? Check out this full guide on modern hanbok.
- Kooding (cheaper options with a very large variety)
- Yesstyle (cheapest options with large variety)
- Leesle (contemporary hanbok that is more unique)
- Hanboksarang (high-quality traditional hanbok)
- KoreanInMe (modern and traditional hanbok)
- Jote Ta (hanbok for children)
- Amazon (also sells some of the hanbok listed above)
Where to Find Korean Children’s Clothing Online
You may have already noticed, but the majority of the sites on this list are for women’s and adult’s fashion only. It can actually be very hard to find Korean clothing for children online. It took me a while to find some stores that offer a decent variety of clothing.
The best selection of Korean clothing for children online is from Kkami. However, you can’t view the prices without logging in and I am not a fan of this system. If you are not wanting to make an account just to view the website, Kkami may be worth skipping.
Kooding has some clothing for children, however, the selection is limited. If you search for kids clothing on the website you should come across a small selection of clothing for children. Perhaps the best website for children’s clothing (especially if you just want to browse) is Minitotz though. They offer a large range and are focused on children’s clothing.
- Kkami (largest variety but requires a login)
- Minitotz (large variety with a range of prices)
Where to Find Korean Men’s Clothing Online
Seoul Angeles shirt from Kore Limited
Looking for some Korean clothing for men? Then make sure to check out Kore Limited, Styleupk, Yesstyle and Kooding. They all offer a large variety of clothing for men and between the four websites they cover most price ranges.
Kore Limited is a great choice if you are looking for mens streetwear. StyleupK is a good choice if you want brands that are common in Korea – I often see many of the brands on StyleupK on the streets of Seoul. Finally, Yesstyle and Kooding are good if you want to look through many different brands and are looking for cheaper clothing.
Yesstyle definitely has the largest variety of men’s fashion, however, as per usual the quality can vary a lot. Kooding is generally a bit higher quality but the prices are also a bit higher. Between these sites, however, you can find a large variety of Korean clothing for men online.
Korean Fashion Websites FAQ
What Are the Most Popular Sites to Buy Korean Fashion Online?
The most popular sites are by Yesstyle, Kooding, Mixxmix and Chuu. However, there are also many other smaller sites that offer a great selection of Korean fashion.
What Sites Have International Shipping?
Many Korean fashion sites offer international shipping. Some examples are Yesstyle, Kooding, Mixxmix, Kore Limited, Styleupk, and more.
Where Can I Buy Cheap Korean Clothing Online?
The best sites to buy cheap Korean clothing online are Yesstyle, Mixxmix, Kooding, and larger shopping malls such as 11 Street and Gmarket.
What Fashion Websites Are Popular in Korea?
While all of the sites in this list are popular, the most popular are Mixxmix, Stylevana, Stylenanda and Chuu.
Where Can I Buy Traditional Korean Clothing Online?
If you are looking to buy Korean traditional clothing such as Hanbok or modern hanbok then I recommend checking out websites like Joteta and TheKoreaninMe.
Where Can I Learn More About Korean Fashion?
If you want to learn more about Korean fashion then it might be worth checking out the current fashion trends in Korea.
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