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What are Britain’s Favourite Sweets?

What should you give your sweet for that special occasion? It is hard to go wrong when Sweet Gifts contain one of Britain’s favourite sweets! But what are they? Read on to find out and to see if your favourites made the cut!

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What are Britain’s Favourite Sweets?

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Haribo Starmix

Haribo’s Starmix is the best-selling sweet in the UK. A Nielsen study done in 2018 found that almost ninety million bags were sold every year in Britain. We’ll say that the sales data proves it is Britain’s favorite sweet

Related Reading: Adults-Only Boozy Pumpkin Gummies for Halloween Parties!

Cadbury’s Dairy Milk Chocolate Bar

Studies suggest that the average Brit consumes 1.5 tons of chocolate over a lifetime. And the traditional Dairy Milk candy bar accounts for a large part of that because they’re the most popular candy bars in the UK. One study found that the average Brit consumes 1300 Dairy Milk Bars!

This is in contrast to the Cadbury Creme Eggs. While they’re a top seller around Easter, they’re seasonal so they don’t sell nearly as many of these treats annually as their plain chocolate candy bars. They’re actually beaten by Cadbury Buttons; those are the fourth most popular confectionery in the UK, though they’re only the thirty-fifth most famous. A lot of people eat them but can’t name them if asked.

If we were ranking candy brands based on overall popularity, Cadbury would again top the list, because the Cadbury Twirl is the eighth most popular brand in the country. Yet is only the 26th most famous confectionery. Let’s just say it is hard to go wrong with a Cadbury gift basket, if you don’t know what to get your sweet.

Mars Bars

Mars Bars are the next most popular candy bar. A national poll done by CDA actually had it come in first, though it doesn’t rank as high in national sales figures. (Mars Bars are the eighth best seller in the UK.) Mars Bars are more popular in England and Scotland than they are in Wales.

Chocolate Eclairs

The term chocolate eclairs can refer to the cream-filled pastry or a chewy toffee sweet with the chocolate center. In national polls, the candy is the second most popular candy in the UK. Fudge ranks higher in surveys if it is included, but we won’t count fudge as a candy.

Fizzy Cola Bottles

Fizzy Cola Bottles are a sweet treat, especially when people go to the cinema. A Candy King Parties survey found them to be the fourth most popular treat in the country. If you exclude chocolates, then they come in third place and rival jellybeans in popularity.

Related Reading: Our Wedding Candy Buffet!

Kit Kat Four Finger

The Kit Kat Four Finger came in first on a Yougov poll for the most popular confectionery in the UK. It gets bonus points for being the third most famous candy in the country. Even people who don’t eat it know what it is. In contrast, the Toblerone milk chocolate bar is the twelfth most popular one in the country and the fifteenth-most famous.


Maltesers are one of the most popular candies in the UK. They’re also the seventeenth most famous confectionery in the UK. Anglotopia said that the top candies in the UK are Maltesers, Jelly Babies, Wine Gums and Liquorice Allsorts.

Related Reading: How To Make A Chocolate Explosion Cake

How to make a Chocolate Explosion Cake. It looks amazing (and yummy) and is so easy to make! This is a chocolate lover, chocoholics dream cake! Perfect for birthdays and other celebrations!

Fun Facts about Sweets

Of all the surveys done to determine the most popular candies in the UK, none of them contained products rolled out since 2000. The classics remain the most popular treats, whether you’re buying gifts or something to satisfy your own sweet tooth.

  • All Smarties are the same flavour, apart from the orange ones, which are flavoured with orange oil. – Buzzfeed
  • Freddo bars were originally invented in Australia in 1930. A chocolate mouse was originally suggested, but the inventor suggested that “women and children were afraid of mice and a chocolate mouse would not sell”. – Buzzfeed
  • Jelly Babies were first launched in the UK by Bassett’s as “Peace Babies” in 1918 to commemorate the end of the first World War. – Buzzfeed
  • In Britain sweets and chocolate were rationed from 1942 to 1953. February 5, 1953 was a day of rejoicing for children as that was when rationing finally ended!

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Chewits were launched way before the 80s in Southport, England in 1965. They were cube-shaped, soft and chewy sweets that originally came in four fruit flavours; strawberry, blackcurrant, orange and banana. 

The TV ad featured a Godzilla-like creature that was threatening New York, and proved to be extremely popular. In fact, it was so popular that Leaf International delayed the launch of the sequel.

An ice cream flavour was introduced in 1989, and since then there have been sour, fizzy and hot flavours, many of which were limited edition. Sadly, like many manufacturing companies in the UK, the factory closed in 2006 and production moved to Slovakia where Chewits are still being produced.

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Classic candy bars we wish they’d bring back

Favourites we can’t forget

Make It Old/Flickr/CC BY-NC-SA 2.0

It's always disappointing finding out your favourite candy has been discontinued. We still have chocolate-shaped holes in our lives left by Pearson’s Seven Up and Cadbury’s Time Out. From retro classics to much-loved limited-editions, these are the discontinued bars we want to make a comeback.

1920s: Denver Sandwich

Neither from Denver nor a sandwich, this chocolate and peanut wafer bar was first produced by Wisconsin-based Sperry Company in the 1920s. Described as a chocolate-covered salted nut roll, it only cost 7p (10c) back in the day. However, soon after Pearson Candy Company bought Sperry Company in 1962, the misnamed bar was dropped from production.

1920s: Chicken Dinner

Launched in the US in 1923, Sperry Company’s Chicken Dinner was a bar that grabbed people's attention. It featured fudge, caramel and peanuts and was likened to a hearty, nutritious dinner. Though it was discontinued in the 1960s, it remains one of the most influential candy bars of all time for its health-giving claims.

1930s: Marathon

Hazel Nicholson/Flickr/CC BY 2.0

Everyone’s favourite nougat, peanut and caramel chocolate bar was invented in the US in the 1930s. It was named after the Mars family's favourite horse. Soon it was globally rebranded as Snickers, except for in the UK where it continued to be called Marathon until 1990. The nutty bar was rebranded back to Marathon for a limited time in 2019 much to the delight of nostalgic UK chocolate lovers.

1940s: Milk Tray

Launched in England in the 1940s, this bar featured eight Milk Tray chocolates from the brand's famous selection box moulded together on a single chocolate block. These included fudge, caramel, strawberry creme, orange creme, nut, coffee, coconut ice and lime cordial. It was a hit all the way up to the 1980s.

1940s: Old Nick

Oliver Hammond/Flickr/CC BY-NC-SA 2.0

From the same producers as beloved candy bar Bit-O-Honey, Old Nick was made by the Schutter-Johnson Company of Chicago. It was a compact bar featuring fudge, caramel and peanuts coated in milk chocolate, but sadly it was discontinued in the 1960s. Miraculously, Bit-O-Honey, which launched in the 1920s is still available but now sold by Pearson’s Candy.

1950s: Coconut Grove

Classic Film/Flickr/CC BY-NC 2.0

Coconut lovers certainly miss this creamy tropical confectionery bar that was covered in bittersweet dark chocolate. Manufactured by Curtiss Candy Company (who also made Baby Ruth bars and Saf-T-Pops), it was a popular treat in America in the 1950s. Until it makes a comeback, Mars' Bounty bar is your best replacement.

1960s: Aztec

A real throwback to Britain in the 1960s, the Aztec bar was Cadbury’s answer to the Mars bar. However, the chocolate, caramel and nougat bar didn’t quite win people over in the same way as Mars. It clung on for just over a decade before coming off shelves in 1978.

1960s: Tosca

Bycroft Boy/Flickr/CC BY-NC-SA 2.0

If you’ve spent any time in Australia, chances are you're familiar with Rowntree’s Tosca – a popular chocolate bar featuring layers of cream, caramel and wafer, covered in milk chocolate. It was around for a number of decades but production stopped at some point in the 1990s.

1970s: amazin’ raisin bar

A beloved 1970s British chocolate treat, the amazin’ raisin bar contained caramel, nougat, two types of chocolate and raisins. It was marketed as healthy-ish and its adverts featured a fictional King Charles I who conquered the Roundheads in a fight while his companion declared: “It’s amazing what raisins can do”. More amazingly, it cost only 5p (7c).

1970s: Bar Six

Joad Henry/Flickr/CC BY-ND 2.0

Another 1970s favourite made by Cadbury, Bar Six consisted of six chocolate fingers and was ideal for sharing. It was a dreamy combination of hazelnut cream, wafer and milk chocolate. With a bright orange wrapper, the bar was available in the UK, but sadly vanished from the shelves at some point in the 1980s.

1970s: WigWag

Joad Henry/Flickr/CC BY-ND 2.0

Sold by Mackintosh's in Canada in the 1970s, WigWag featured chocolate-covered caramel intertwined like a long, thin pretzel. The retro treat is no longer available but the British Curly Wurly, sold by Cadbury, is a close replacement today.

1970s: Rally

Kate Hopkins/Flickr/CC BY 2.0

A 1970s American classic, the Rally bar, was made by The Hershey Company and sold for 11p (15c). The delicious milk-chocolate-covered caramel, fudge and peanut bar made a brief comeback in 2013 but we want it back permanently, preferably with the original price tag.

1970s: Reggie!

Make It Old/Flickr/CC BY-NC-SA 2.0

Although this American candy bar was only sold for a short amount of time, between 1978 and 1981, Reggie! made a big name for itself. It was named after the New York Yankee player Reggie Jackson and featured rich caramel, roasted peanuts and chocolate. Sometimes old bars of it still resurface on eBay.

Now check out more Seventies snacks

1980s: Spira

Anyone raised in Britain in the 1980s will have fond memories of sipping milk through these ingenious spiral-shaped chocolate straws. Sadly, Cadbury's Spira was discontinued in 2005 and nothing on the market has been able to fill its place.

1990s: Time Out

A classic British chocolate bar, Time Out was launched in the UK and Ireland in 1992 and landed in Canada a decade later. However, in 2016 Cadbury announced the dual chocolate wafer snack was to take time out due to poor sales. Its replacement? The Time Out Wafer – a single bar with less chocolate.

1990s: Wispa Mint

This bubbly, mint-flavoured bar was almost exactly the same as Nestlé’s Aero Peppermint. Cadbury launched Wispa Mint in the UK in 1995, but pulled it in 2003 due to poor sales. However, the brand brought back its plain chocolate Wispa in 2008 much to delight of its fans, so there’s still hope for its minty counterpart.

1990s: Fuse

A sorely-missed 1990s classic, Fuse was a dense chocolate block containing raisins, peanuts, crispy cereal and fudge. Available in the UK, it sold 40 million in its first week, yet disappointingly Cadbury took it off the shelves for good in 2006. 

1990s: Flyte

Like_the_Grand_Canyon/Flickr/CC BY-NC 2.0

"Taste the chocolate... skip some fat!" was a slogan that got the attention of dieters when this light bar landed in the UK in the late 1990s. Sales took off with 50 million bars sold in less than a year. Similar to a Milky Way (or a 3 Musketeers in the US), it had a fluffy nougat centre and chocolate coating.

Loved this? Read about the food we fell in love with in the 1990s

2000s: Snow Flake

Essentially a white chocolate Flake covered in milk chocolate, the Snow Flake launched in the UK in 2000 and quickly gained a loyal following. In 2008, it was suddenly pulled from the shelves – the same year as Cadbury’s also halted production of its white chocolate Dream bar. A petition calling for its return has been running for a few years and has nearly 7,000 signatures, we’re rooting for it to meet its target of 7,500.

2000s: Dream

A white chocolate version of Dairy Milk, but sweeter and creamier, Cadbury’s Dream was sold in Britain in the 2000s. Discontinued after just a few years, the UK public was outraged. If you really need a white chocolate fix, Nestlé’s Milkybar is a good replacement.

2000s: Mars Delight

Like_the_Grand_Canyon/Flickr/CC BY-NC 2.0

This light and crunchy version of the Mars bar, introduced in the UK in 2004 swiftly gained a fiercely loyal following. The chocolate-covered, caramel and cream-filled wafer sticks came in a pack of two, which were inevitably eaten in one sitting. The bar disappeared a couple of years later, causing irate fans to launch a petition in protest.

2000s: KitKat Caramac

mcmrbt/Flickr/CC BY-NC-ND 2.0

When Nestlé's KitKat and Caramac (a caramel-flavoured bar) teamed up in 2005, fans thought the buttery caramel-covered four-finger wafer was the best thing ever. However, the super-sweet treat, which was available in the UK, only hung around for a short time, much to the public’s dismay. 

Now take a look at the popular drinks from the decade you were born

2000s: Butterfinger Buzz

Like_the_Grand_Canyon/Flickr/CC BY-NC 2.0

You may recall the iconic American candy bar Butterfinger receiving an unexpected update in 2009. Nestlé's limited-edition Butterfinger Buzz had a bright orange core and contained as much caffeine as an energy drink. It wasn’t the most delicious candy, but it certainly gave you an energy boost.

Loved this? Read vintage food brands that deserve a comeback

2010s: Marble

A deliciously decadent bar that combined white chocolate, milk chocolate and praline, Cadbury’s Marble won the hearts of people in both the UK and Australia with its sophisticated swirl effect. So you can imagine the upset when it was discontinued – one fan even sent a letter to the Australian prime minister in outrage.

2010s: Wonka

Stephen Clarke/Shutterstock

Inspired by the classic Roald Dahl novel Charlie and the Chocolate Factory, Nestlé launched Wonka bars in the UK in 2013. They were available in Millionaire’s Shortbread, Crème Brûlée and Chocolate Nice Cream flavours. In the first three months sales rocketed at £3 million ($4.1m) a month, but less than a year later it was taken off shelves after sales took a nosedive.

Now check out the greatest American candy bars of all time

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Americans Try British CANDY! (Cheat Day)

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little boy on halloween holding orange halloween candy bucket

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Halloween is just two weeks away — are you ready? With trick-or-treaters back on the streets, it's time to stock up on the thing they want the most: full-sized chocolate bars. 

Thankfully, Amazon has you covered and right now, this variety pack of Hershey's chocolate bars is 30 per cent off. However, there's a catch. The sale is part of Amazon's Deal of the Day promotion, so shoppers only have until but only until midnight PST (3 a.m. EST) to take advantage.

HERSHEY'S Assorted Variety Pack

HERSHEY'S Assorted Variety Pack with skor, hershey's, oh henry, and reese's chocolate bars

$13 at Amazon

What is it?

Are you ready to become the most popular trick-or-treating stop on the block? This Hershey's chocolate variety pack includes 15 full-sized favourites of Hershey's Cookies 'N' Creme, Oh Henry!, Reese's Peanut Butter Cups, and Skor bars. 

All chocolate bars are individually wrapped, making them the perfect Halloween treat or mid-day pick-me-up. 

What people are saying

When it comes to Hershey's chocolates, one Amazon shopper writes, "how can you go wrong?" 

How can you go wrong, indeed. With four fan-favourites included in the assortment, users say it "keeps the whole family happy."

The 15-piece variety pack is great to keep on hand for Halloween, although as one user teases, "unfortunately for the neighbourhood kids," the chocolate bars "won't last that long" in their home.

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"I have a sweet tooth," and "this variety pack is perfect," raves another chocolate-crazed shopper. 

However, while most shoppers were able to indulge in their sweet tooth, some reviewers mentioned their boxes arrived opened and sealed back with tape; "not acceptable for food products," writes one user. 

The "tape [was] off," and one chocolate bar was even "missing," echos another.

HERSHEY'S Assorted Variety Pack with halloween carved pumpkin

$13 at Amazon


With Halloween a mere 16 days away, there's no better time to stock up on discounted chocolate bars for neighbourhood trick-or-treaters. 

As some reviewers noted, it's possible to get a faulty box, but for the majority, they enjoyed their chocolate treats as intended. Right now, Amazon shoppers can save 30 per cent on the variety pack, bringing its cost down to $13. However, the sale is only on until midnight PST (3 a.m. EST), so don't wait if you want to take advantage of the chocolate-coated deal. 

The reviews quoted above reflect the most recent versions at the time of publication.

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram and sign up for our newsletter.


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