Cronkite professional programs

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 		A Cronkite News reporter delivers the weather in front of a green screen

Learning goes beyond the classroom at the Cronkite School with our signature professional immersion programs that offer real experience and guidance from professional faculty.

Our professional programs

Gain valuable experience producing daily and in-depth news content on multiple platforms in Cronkite News, the news division of Arizona PBS.

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Report from the nation’s capital in Cronkite News Washington D.C., while making connections and getting clips in an intensive professional setting.

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A student reporter interviews an athlete at a football field.

Gain valuable professional experience in the nation’s second-largest media market.

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Get experience covering major sporting events, pro teams, and the stories behind the games in the Cronkite School’s award-winning sports bureau.

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Students cover issues important to the Southwest, including immigration, the border and Indigenous communities.

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Students pursuing careers in Spanish-language media and those interested in covering Latino and borderland communities gain unparalleled experience in Cronkite Noticias.

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Our health reporting team produces award-winning work about health disparities in underserved communities, and efforts to turn things around.

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Two Digital Audiences Lab students look at a computer.

Cronkite’s digital marketing agency prepares students to work in social media, SEO, strategy and beyond.

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PR Lab students map out a strategy on a white board.

Students get real-world experience creating strategies and campaigns for clients from across the country–and around the world.

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Two students work together to set up a camera.

NMIEL explores the latest immersive technology and its applications within the journalism and communications fields.

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A student sits in the production room.

Get hands-on experience in television production, post-production and motion graphics using state-of-the-art equipment.

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Howard Center

Get hands-on investigative reporting experience in this project-based program.

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A News21 student holds up a camera to take a picture.

The nation’s most talented journalism students come together to report and produce in-depth, multimedia projects for major national media.

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A student delivers a newscast in front of cameras in Cronkite News.

Join our immersive programs

Cronkite students in immersion programs may participate in our hands-on, immersive learning experiences in the Fall, Spring and Summer semesters. To participate in a program, complete the Professional Programs Application.

Professional programs application


Professional Programs Making The Most Of Your Cronkite Experience

Home » Professional Programs Making The Most Of Your Cronkite Experience

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Professional programs application

All journalism and sports journalism students are required to complete one professional program—though many do more than one! Please read the professional program descriptions and requirements below carefully before completing the application. Students must meet the prerequisites for professional programs before they may be approved for registration. Select a program below to learn more about the experience.

To apply: Click the gold application button and submit a complete application.

Skip to:Cronkite News Phoenix | Cronkite News Los Angeles | Cronkite News Phoenix Sports | Cronkite News Washington, D.C. | Cronkite Noticias | Digital Audiences Lab | Howard Center for Investigative Journalism | New Media Innovation and Entrepreneurship Lab | Public Relations Lab | TV Production and Graphics Lab

Cronkite News Phoenix

Cronkite News is the multiplatform news division of Arizona PBS. Our newscast reaches 1.9 million homes, our daily audio program is on all major podcasting platforms, and we collaborate with more than 100 news organizations throughout the region and country to publish and air our students’ content. Digital, broadcast and audio reporters pitch stories, conduct interviews and produce multimedia and social content. Reporters in Phoenix are assigned to a team and work closely alongside professional faculty members. Coverage areas continue to evolve, but they include: Borderlands (immigration, Latino and diversity issues, etc.), RWJF Health Reporting Initiative (focused on disparities in communities of color and underserved communities across the Southwest and along the border), Sustainability (environmental issues, such as climate change, water and urbanization), Money (business and economy), Social Justice (societal issues, including race and gender), Politics/Government (elections, government accountability) and Next Generation (issues such as education, cyberbullying and student debt).

View program, roles and prerequisites:Cronkite News Phoenix

Cronkite News Los Angeles

Students cover news or sports as digital or broadcast reporters in the nation’s second-largest media market. Los Angeles reporters pitch stories, conduct interviews and produce multimedia and social media content. Students work in Cronkite News’ brand-new newsroom in Downtown Los Angeles, and stories serve media clients in L.A. and Cronkite News headquarters in Phoenix.

View program and prerequisites:Cronkite News Los Angeles

Financial support is available:View financial, housing and transportation support

Cronkite News Phoenix Sports Bureau

Broadcast, digital and audio reporters work with broadcast and digital/social producers to cover a variety of professional and college sports in Arizona for regional and national media outlets. Students hone reporting and producing skills by covering important issues facing the sports community today, including sports business, health, technology and gender, race and social issues. Students in a sports journalism degree program receive priority placement. Note: All students enrolled in the Phoenix Sports Bureau in the Spring semester are required to work through spring break on their regularly assigned days due to spring training coverage. To make up for that time, the Phoenix Sports Bureau ends the semester one week early.

View program, roles and prerequisites:Cronkite News Phoenix Sports Bureau

Cronkite News Washington, D.C.

Live in the nation’s capital for the semester and work as a Washington, D.C. correspondent in the Cronkite newsroom, just three blocks from the White House. Digital and broadcast reporters pitch stories, conduct interviews and produce multimedia and social content about national issues with an Arizona angle. Scholarship support may be available to students selected for this professional program.

View program and prerequisites:Cronkite News Washington, D.C.

Financial support is available:View financial, housing and transportation support

Cronkite Noticias

Reporters and producers cover and produce news in Spanish for broadcast, audio and digital platforms. Students utilize and sharpen their bilingual skills during the news gathering and production process. Both native and non-native Spanish speakers are encouraged to apply.

View program and prerequisites:Cronkite Noticias

Digital Audiences Lab

In this digital marketing agency, student strategists work to measure, engage and grow digital audiences for real clients. Students learn techniques in paid and organic social media campaigns, SEO, paid search campaigns and content marketing while honing skills in audience research, digital analytics, competitive benchmarking, conversion optimization and content performance. Additionally, students create campaign content, manage marketing budgets and work directly with clients to implement strategic recommendations.

View program and prerequisites:Digital Audiences Lab

Howard Center for Investigative Journalism

The Howard Center develops the next generation of watchdog reporters through intensive hands-on investigative journalism projects. Students produce in-depth digital and documentary-style journalism that illuminates problems or wrongdoing and holds public officials accountable. The Center partners with national and regional news organizations to disseminate and publish student work. Note: Spring students are devoted to research and pre-reporting on potential investigative topics for summer and fall investigative projects; students learn how to conduct investigative research and produce a pitch memo. Summer and fall students work on investigative reporting projects for publication.

View program and prerequisites:Howard Center for Investigative Journalism

New Media Innovation and Entrepreneurship Lab

Students from disciplines across campus (including journalism, business, computer engineering and design) work together to create exciting interactive products for media companies and to help students grow digital media startups. Journalism students conduct research into new products, create prototypes and experiment with cutting-edge technology such as games, and augmented and virtual reality experiences. Note: The New Media Innovation and Entrepreneurship Lab is not available in summer.

View program and prerequisites:New Media Innovation and Entrepreneurship Lab

Public Relations Lab

The PR Lab operates similar to a public relations agency where students collaborate with their peers and apply creativity and strategy to real client work. During the semester, students work with a wide range of reputable clients to achieve strategic communications goals. PR Lab activities may include creating a campaign, developing multimedia content, drafting brand messages and garnering media coverage. In addition to the client engagement, students prepare for careers by leading meetings and participating in assignments such as weekly topical news discussions, Toastmasters speaking exercises and formal presentations. Past clients include the National Guard, Taylor Morrison Homes, Intel, Fiesta Bow, Big Brothers Big Sisters, startups and nonprofit organizations.

View program and prerequisites:Public Relations Lab

TV Production and Graphics Lab

Working with Cronkite News and Arizona PBS, students bring television to life, learning all facets of the control room, studio leadership and what it takes to turn reporter content into a vibrant production. Students learn After Effects and the art of building creative on-air and web graphics and work in the field with professionals from AZPBS to learn field production shooting, lighting and audio while exploring non-news productions.

View program and prerequisites:TV Production and Graphics Lab

Cronkite Convocation 2020

What We Do

Our mission at the Knight-Cronkite News Lab is to discover and share experiments from local TV newsrooms around the country, as well as to conduct some of our own. We’re based at the Walter Cronkite School of Journalism at Arizona State University and supported by the Knight Foundation: you can read more about the project here and here.

We’re focused on local TV news because it’s the most popular and most trusted source of news for Americans.

But we don’t have to tell you that TV news viewership is declining, and engaging with a new generation of consumers on new platforms while sustaining profitability is a serious challenge.

[Knight Foundation Report — Local TV News and the New Media Landscape]

Everyone calls innovation a high priority. However, many stations admit that they are still replicating the same old formulas that have been tried and true for decades — but are getting pretty tired now. And even on digital platforms, it’s too often a game of clones. So we’re reporting back to you on distinctive innovation: stations that are not just checking the box, but thinking outside it (please forgive the cliché). We’re focusing on five main areas: digital; broadcast; management; technology; and what we’re calling “outside in” — ideas from outside local TV news.

This is our ever-expanding Innovation Hub, where we share examples and case studies with you — the local TV news community. We know how busy you are, and we try not to waste your time. But we’re hoping you’ll read our weekly email newsletter and then come here to learn more about what your colleagues around the country are trying, as well as contribute ideas and observations of your own. With more than 700 stations producing original local news, there are too many interesting ideas and creative people behind them for us to find on our own. We need your help.

Get the lab report: The most important stories delivered to your inbox

About the John S. and James L. Knight Foundation

Knight Foundation is a national foundation with strong local roots. We invest in journalism, in the arts, and in the success of cities where brothers John S. and James L. Knight once published newspapers. Our goal is to foster informed and engaged communities, which we believe are essential for a healthy democracy. For more, visit

About the Walter Cronkite School of Journalism and Mass Communication

The Cronkite School at Arizona State University is widely recognized as one of the nation’s premier professional journalism programs. The school’s 2,000 students regularly lead the country in national journalism competitions. They are guided by faculty comprised of award-winning professional journalists and world-class media scholars. Cronkite’s full-immersion professional programs give students opportunities to practice what they’ve learned in a real-world setting under the guidance of professionals.


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Cronkite Convocation 2020


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