These days, it seems that designing a fashion line is a logical side-step for many of music’s biggest names.
However, that’s not to say that the clothes that result from these lines aren’t just as high-quality as those that we see from many established design houses. Musicians such as Rihanna, Kanyeand Beyonce have all taken a break from music to release successful luxury fashion ranges over the last few years, each and every one expressing the artist’s individual personality and brand expertly.
One of the most recent names in music to branch out into the design world is star DJ Peggy Gou, who released her own vibrant luxury fashion range, KIRIN, in 2019 – and just over a year since its launch, KIRIN is yet to slow in its hype.
Of course, Peggy Gou has always approached her projects with high-energy and ambition. At just twenty-nine years old, she has already released five critically-acclaimed EPs, amassed millions of fans across the globe and was even the first Korean DJ to play at Germany’s iconic Berghain nightclub – all in the six years since the release of her first single, Hungboo. After such an astronomic rise, it could only have been expected that Peggy was ready to try her hand at something new.
The opportunity came after being approached for collaboration by New Guards Group, signing under this multi-billion-dollar parent company with fashion giants Off-White and Ambush. Her own designs seem to reflect the vibe of the New Gaurds brand perfectly.
KIRIN is a line for the young, the bold and the bright. Many of the pieces within the line fit firmly into the category of high-end streetwear – bold, printed logos and colour-block designs are staples throughout. Much of it is casual, but that’s not to say that it can be considered particularly low-key. KIRIN is designed for fashion-forward men and women like Peggy herself – those who take pride in standing out.
Highlights of the streetwear side of the KIRIN line include both flared and wide-leg jeans, decorated throughout with the trademark KIRIN branding, as well as teddy-fur coats, jackets, hoodies and even cosy teddy-fur hats!
Of course, with restrictions lifting across the world in the coming weeks, we’re all looking to invest in some new party-pieces, too. Fortunately, Peggy Gou also caters for this side of your wardrobe with KIRIN – the line features a range of jumpsuits and mini-dresses, all just as elegant as they are unmistakably cool. If your mission upon returning to a life of socialising and partying within the coming months is to make sure that you always dress to capture the attention of the room, there’s certainly a piece or two within the range that you’ll want to pick up for yourself.
The line is seemingly inspired by the popular styles of the 00s – and if you’ve been paying any attention to Instagram recently, you’ll know that this is an era in fashion that is going through a very clear renaissance period lately. Likely down to a mix of nostalgia and a need for some colour within our wardrobes after a particularly sheltered year, so many brands recently appear to be taking a little inspiration from ever-vibrant labels such as Moschino, incorporating bolder, brighter prints and retro silhouettes into their designs. Released shortly before the beginning of the COVID-19 pandemic, it appears that DJ Peggy Gou may have pre-empted that trend with KIRIN.
With that in mind, it seems that DJ Peggy Gou is just as much a trail-blazer within fashion as she is in music. We can’t wait to see what she comes up with next!
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Meet Peggy Gou's New Brand, Kirin
The name Peggy Gou is one that’s been on everyone’s lips this season. The DJ, fashion icon and giraffe-lover has quickly made a name for herself through her impeccable style and dance-worthy mixes, and now Gou is embarking on a new creative journey.
The DJ and creative has just revealed her new label Kirin alongside New Guards group, which will feature high-end, high-octane streetwear taking inspiration from Gou’s personal style. Revealed at Paris Fashion Week, the debut collection combines bold color blocking with Korean mythological motifs and of course, club culture graphics. The name Kirin, which means giraffe in Korean, represents Peggy’s spirit animal and “a graceful counterpoint to the intensity of daily life.”
“When I really like what I am wearing, I have confidence anywhere I go. I want anyone who wears Kirin to feel confident. Kirin is for everyone,” said Gou about the launch. In addition to the playful graphics and ultra-bright faux fur hats, Gou has also included a twisted gun print designed by Jae Huh in the collection, as a message of non-violence.
Take a look at the first collection in the lookbook above, and stay tuned as we await an official release date.
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There are a lot of cool brands out there already that I absolutely love. So, I just set about doing something that is really me. That’s why there are a lot of two-piece looks and a lot of prints . . . but, you know, I’ve actually been looking at this first collection and thinking I can do better than this—and I will do better than this next time. I already have so many ideas. I love this collection, I do. But looking at it, it doesn’t have a connection between every piece. Not that that I’m trying to criticize myself, but . . .
Is that maybe the same way you think about the relationship between different tunes in a set as a DJ?
Maybe it is! Somebody did ask me if I’ve approached this in the same way that I approach music, and the answer is, yes, in a way, it is. For me, music is about taste. If I like it, I like it, and if I don’t, I don’t. That is very hard to rationalize because, if you like something, you just like it . . . because it’s your taste. I’m somebody who always wants more and always wants better. When I’m deejaying, I’ll go back to the hotel afterward and think about what I’ve just done and know that I can do better than that the next time around. So, that dinner and party last night, well, that was a huge motivation for me to do better.
I read in WWD that you worked in fashion at some point?
Yes, I worked for Harper’s Bazaar Korea a long time ago. At the beginning, I wanted to be a stylist. I suppose I was an editorial assistant for them: I went to shows with them, helped them fix interviews, and sometimes I even wrote reviews, but it was a long time ago. I also did styling, but what I quickly learned was that, while I really enjoy styling myself, when it comes to other people, I suck!
Is there anything in this collection you don’t want to do?
Oh, yes, because the collection, or at least this first collection, is really me. So, when they said, “Do you want to make shoes?” I said, “No, I like Nike,” [Gou is also a partner with Nike on the launch (today) of its Air Max 720] and when they said, “What about bags?” I said, “No, there are already so many brands I love.” [At this she gestures at her Louis Vuitton handbag.] But I’m totally up for collaboration. That is something I would love to explore.
Gou seems like a fresh, curious, interesting, and talented creative who is lucky enough to travel the world and see the dance-floor attire of every tribe of revelry up close and personal—which sounds like great, raw material for a fashion label.
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